Ideas kill death: this is the claim.
Deadidea ( in colab con Robi Chendler) is a project of media communication through street art that since 2007 on the occasion of the Milan Fuorisalone calls into question the existence of death through Claims and Guerrilla Marketing operations:
"The idea kills death." (2007), "Can not kill the stars" (2008), "System kills art" (2009), After Life (2010) Silhouettes on the ground that celebrate designers, myths and characters who have managed to overcome the earth passage, have populated the most important streets of creative Milan.
The dimensional transfer is played down through small recipes on immortality with irony and inventiveness.